ROLE: Executive Producer
AGENCY: Yakusan, Sydney
CLIENT: Aperol Spritz
PROJECT: Australian Open 2024
OVERVIEW:
Aperol Spritz was the official aperitif sponsor of the Australian Open 2024. As part of their sponsorship, they partnered with Lotte Duty-free in Melbourne Airport International Departures Terminal to create a concept store.
As Executive Producer, I delivered the store and content to support the activation. We created a bespoke Tennis-themed interactive game and developed a large format sunset that is the key feature of the store.
