ROLE: Executive Producer
AGENCY: INVNT, Sydney
CLIENT: Geely Auto Australia
PROJECT: Brand and EX5 Launch
OVERVIEW:
Geely Auto, a Chinese electric vehicle company, used this series of events to mark its launch into Australia. As Executive Producer, I oversaw the delivery of three key elements: the media drive day, an internal staff training program, and the official launch of the EX5 vehicle and brand.
The main event occurred at Sydney’s iconic Luna Park, welcoming 400 guests, including media, key stakeholders, dealers, and local public officials. Navigating tight timelines and cultural differences, we delivered a highly successful event, leaving the client thrilled with the outcome.
I assembled a team from my trusted network of freelance producers and collaborated closely with agency creatives and finance teams to bring the vision to life. The event featured an ambitious 360° projection blend using 37 projectors—alongside a scope of work that seemed to evolve by the hour!
