# Kimber Sykes > Kimber Sykes is a London-based freelance Executive Producer, Production Manager and Technical Director, delivering large-scale corporate events worldwide for agencies and brands across B2B tech conferences, consumer brand activations and sports sponsorship programmes. Kimber Sykes has 23 years of experience in live events and has delivered work on site in 18 countries. He is based in London and works worldwide, usually engaged by agencies to lead production for their clients. Role credits on this site are stated exactly as given on each project. ## Profile - Name: Kimber Sykes - Roles: Executive Producer, Production Manager, Technical Director - Based: London, United Kingdom; works worldwide - Experience: 23 years - Sectors: B2B tech conferences, Consumer brand activations, Sports sponsorship programmes - Specialisms: Executive production, Event production management, Technical direction, B2B technology conferences, Consumer brand activations, Experiential marketing, Sports sponsorship activations, Live event production, Audio-visual technical delivery, Show flow and run of show, Exhibition floor management, Touring event programmes - Clients include: Google, Google Cloud, Netflix, Canva, Geely, Mastercard, Visa, Emirates, Emirates SkyCargo, Samsung, Johnson & Johnson, Stella McCartney, Aperol, MTV, Microsoft, Xero, NTT Data, Electronic Arts, Sony, Diageo, Philips, SoundCloud, Peugeot, Infiniti, Jaguar, American Express, Commonwealth Bank, Walt Disney, Instagram, Lilly, Destination NSW, CNN, Marriott Group, Tourism NT, B Braun, dnata, DP World, Expo 2020, Gunpowder Plot, Intercontinental Hotels, Jumeirah Hotels, Pfizer, Reed Elsevier, Rizla, Schwarzkopf, Tiger, Yoto - Agencies worked with include: Wonder, Jack Morton, Amplify, INVNT, Imagination, Octagon, Pulse Group, BMF, Curiious, AGB Events, Yakusan, Emotive, We Are Listen, Exposure, K&K Productions, Bacchus, Blondefish, Akcelo ## Services ### Executive Production - [Executive Production on the About page](https://kimbersykes.com/about#executive-production) As Executive Producer, Kimber owns a project for the agency from brief to derig: the client relationship, budget, supplier network and freelance delivery team. He delivered Canva Studio in London from concept to delivery in six weeks. What's included: - Client and agency stakeholder management - Budget ownership and cost planning - Supplier sourcing and procurement - Building and leading freelance production teams - Delivery to compressed timelines - Live event execution Typical projects: Brand and product launches, pop-ups and experiential activations, innovation and sustainability exhibits, and sports sponsorship activations. Case studies: [Canva Studio Pop-Up](https://kimbersykes.com/work/canva-studio), [Geely Auto EX5 Brand Launch](https://kimbersykes.com/work/geely-auto), [Stella McCartney Sustainable Market at COP28](https://kimbersykes.com/work/stella-mccartney-cop28), [Yoto PlayDate London 2026](https://kimbersykes.com/work/yoto-playdate-london-2026), [Visa Everywhere Initiative](https://kimbersykes.com/work/visa-everywhere), [Aperol Spritz at the Australian Open 2024](https://kimbersykes.com/work/aperol-spritz) ### Production Management - [Production Management on the About page](https://kimbersykes.com/about#production-management) As Senior Production Manager, Kimber runs production on site across large multi-room conferences, covering AV, staging, show flow, crew and contractors. He has led production on Google Cloud Summit London at Tobacco Dock for three consecutive years, with 2,500+ attendees and up to nine rooms running in parallel. What's included: - Production schedules, show flow and run of show - AV, staging and room coordination - Crew and contractor management, including bespoke sign-in software for 1,000+ contractors - Speaker and moderator support - Live troubleshooting and room changeovers - Technical pre-production Typical projects: Multi-room B2B conferences and summits, exhibitions and immersive fan experiences. Case studies: [Google Cloud Summit London 2026](https://kimbersykes.com/work/google-cloud-summit-2026), [Google Cloud Summit London 2025](https://kimbersykes.com/work/google-cloud-summit-2025), [Google Cloud Summit London 2024](https://kimbersykes.com/work/google-cloud-summit-2024), [Netflix Stranger Things Fan Experience](https://kimbersykes.com/work/netflix-stranger-things) ### Technical Direction - [Technical Direction on the About page](https://kimbersykes.com/about#technical-direction) As Technical Director, Kimber keeps stages, broadcast feeds, AV and exhibition floors technically aligned and on schedule, working between the agency's creative team and its technical suppliers. Recent work includes Xerocon in Nashville, London and Denver for INVNT. What's included: - Technical pre-production and design review - Stage, AV and broadcast coordination - Exhibition floor installation - On-site supplier and crew coordination - Technical support for overseas production teams Typical projects: Flagship conferences with multiple stages and broadcast, exhibition floors, and technology-led installations and projection. Case studies: [Xerocon Denver 2026](https://kimbersykes.com/work/xerocon-denver-2026), [Xerocon London 2026](https://kimbersykes.com/work/xerocon-london-2026), [Xerocon Nashville 2024](https://kimbersykes.com/work/xerocon-nashville), [Microsoft x London College of Fashion](https://kimbersykes.com/work/microsoft-lcf), [Expo 2020 UAE National Day Celebration](https://kimbersykes.com/work/expo-2020) ## Career summary - 2015 to present: Freelance, Worldwide. Executive Producer, Senior Production Manager, Technical Director and Project Lead. Engaged by agencies including Wonder, INVNT, Jack Morton, Amplify, Curiious, Octagon, Imagination and BMF to lead production on conferences, brand activations and sports sponsorship programmes. - 2012 to 2015: Pulse Group, London. Senior Producer and Account Director. Project led the Emirates Aviation Experience at Greenwich Peninsula with a hand-built team of 40 (c. GBP 7 million), and worked across Emirates' global sports sponsorship programme. Clients included Emirates, NTT Data, dnata, Bentley, DP World, Intercontinental Hotels and Jumeirah Hotels. - 2011: Exposure, London. Producer. Produced the live programme for Rizlab, Experiments in Music, for Rizla. - 2008 to 2011: t7 event solutions, Sydney. Producer. Clients included American Express, B Braun, CBA, Jaguar, Pfizer, Sony and Telstra. Nominated for Meeting and Event Association Australian Young Professional of the Year 2010. - 2003 to 2007: Everest Event Enterprises, Sydney. Principal. Founded a small business providing staffing support for the events industry. ## Where Kimber has delivered work on site - Australia: Adelaide, Alice Springs, Brisbane, Byron Bay, Gold Coast, Hamilton Island, Melbourne, Perth, Sydney, Wollongong - Brazil: São Paulo - Canada: Montreal, Toronto, Vancouver - China: Shanghai - France: Paris - Germany: Berlin, Cologne, Düsseldorf, Hamburg - Indonesia: Bali, Jakarta - Italy: Milan, Rome - Malaysia: Kuala Lumpur - Netherlands: Amsterdam, Den Haag, Utrecht - New Zealand: Auckland, Christchurch - Nigeria: Lagos - Qatar: Doha - South Africa: Cape Town, Plettenberg Bay - Spain: Barcelona - UAE: Dubai - UK: Birmingham, Edinburgh, Glasgow, Islay, Liverpool, London, Manchester, Troon - United States: Denver, Las Vegas, Los Angeles, Nashville, New Orleans, New York, Palm Springs, Reno, San Diego ## Case studies: B2B tech conferences ### Google Cloud Summit London 2026 - URL: https://kimbersykes.com/work/google-cloud-summit-2026 - Client: Google Cloud - Project: Google Cloud Summit London 2026 - Kimber's credit: Senior Production Manager - Agency: Wonder - Location: London, UK - Year: 2026 Senior Production Manager for Wonder on Google Cloud Summit London 2026 at Tobacco Dock, Google Cloud's UK conference for 2,500+ attendees. What was the brief? Google Cloud Summit London brings Google Cloud's UK customer and partner community together for content on generative AI, infrastructure, security and business transformation. 2026 was the third consecutive year the summit ran at Tobacco Dock under Kimber's production management. Scale and constraints - 2,500+ attendees - Spread across Tobacco Dock's brick-vaulted rooms and dockside courtyards - Headline features: a Formula E AI Experience and a hands-on AI Playground activation zone - More than 1,000 contractors on site - More than 2,000 attendees a day over two days - Tobacco Dock's 16,000 sqm across 50 spaces - A four-day load-in and build - More than 100 technicians on site from technical production partner Creative Technology What was Kimber responsible for? - Senior Production Manager for the agency, Wonder - Technical pre-production for the show - On-the-ground production delivery across the venue Technical and production highlights - Computational geometry for the bespoke AI Playground Drone Arena - Bespoke crew sign-in and check-in software for more than 1,000 contractors - Rebuilt animations for the kiosk signage ### Xerocon London 2026 - URL: https://kimbersykes.com/work/xerocon-london-2026 - Client: Xero - Project: Xerocon London 2026 - Kimber's credit: Technical Director - Agency: INVNT - Location: London, UK - Year: 2026 Technical Director for INVNT on Xerocon London 2026, Xero's UK and Europe conference for 2,200 delegates at Olympia London. What was the brief? Xerocon London is Xero's flagship UK and Europe conference for the accounting and bookkeeping community, staged in the Grand Hall at Olympia London on 8 and 9 July 2026. Scale and constraints - 2,200 delegates from the UK and Europe over two days - Keynotes, breakout stages, and an exhibitor floor built around playful, branded activations - Four Discovery Stages running at once, using silent-conference headphones What was Kimber responsible for? - Technical Director for the agency, INVNT - Technical and production support across the show - Kept the main stage, partner stages and exhibitor floor running to schedule alongside the wider production team Technical and production highlights - A 70 m immersive LED environment - A 40 m indoor slide and a giant ball pit - Reusable scenic infrastructure shipped from Brisbane in two 20 ft containers rather than new fabrication ### Xerocon Denver 2026 - URL: https://kimbersykes.com/work/xerocon-denver-2026 - Client: Xero - Project: Xerocon Denver 2026 - Kimber's credit: Technical Director - Agency: INVNT - Location: Denver, USA - Year: 2026 Technical Director for INVNT on Xerocon Denver 2026, Xero's US conference at the Colorado Convention Center. What was the brief? Xerocon Denver is Xero's flagship US conference for accounting and bookkeeping professionals, held at the Colorado Convention Center on 19 and 20 August 2026. Scale and constraints - Two days at the Colorado Convention Center, 19 and 20 August 2026 - A broadcast-equipped main stage plus Supercharge, Discovery, App Spotlight and partner stages - An exhibitor hall, podcast recording space and a dedicated small-business-community room - 45+ exhibitors What was Kimber responsible for? - Technical Director for the agency, INVNT - Directly supported the team that kept every stage, broadcast feed and exhibitor element aligned across the two days - Coordinated a crew spanning content and AV through to the partner-stage teams ### Google Cloud Summit London 2025 - URL: https://kimbersykes.com/work/google-cloud-summit-2025 - Client: Google Cloud - Project: Google Cloud Summit London 2025 - Kimber's credit: Senior Production Manager - Agency: Wonder - Location: London, UK - Year: 2025 Senior Production Manager for Wonder on Google Cloud Summit London 2025 at Tobacco Dock: nine conference rooms running in parallel. What was the brief? Google Cloud Summit London brings Google Cloud's UK customer and partner community together at Tobacco Dock. In 2025 the role sat at the intersection of content, technical infrastructure and on-the-ground delivery, making sure every room ran safely, smoothly and on schedule. Scale and constraints - 2,500+ attendees - Nine live conference rooms running in parallel - Keynotes, panels, breakouts and workshops What was Kimber responsible for? - Senior Production Manager for the agency, Wonder - Production management and technical delivery across all nine rooms - Coordinated AV, staging, show flow and crew - Floating production support across the wider event: resolving technical faults, supporting speakers and moderators, and adapting rooms to last-minute changes ### Google Cloud Summit London 2024 - URL: https://kimbersykes.com/work/google-cloud-summit-2024 - Client: Google Cloud - Project: Google Cloud Summit London 2024 - Kimber's credit: Senior Production Manager - Agency: Wonder - Location: London, UK - Year: 2024 Senior Production Manager for Wonder on Google Cloud Summit London 2024 at Tobacco Dock, a two-day conference for 2,500+ attendees. What was the brief? Google Cloud Summit London 2024 brought attendees to Tobacco Dock over two days to explore the latest advances in generative AI, security, cloud data and collaboration technologies. Scale and constraints - 2,500+ attendees over two days - AI technology activations - 60-plus exhibitor stands What was Kimber responsible for? - Senior Production Manager for the agency, Wonder - Delivered all audio-visual elements across the experiential areas - Ensured seamless execution across the AI technology activations and exhibitor stands ### Xerocon Nashville 2024 - URL: https://kimbersykes.com/work/xerocon-nashville - Client: Xero - Project: Xerocon Nashville 2024 - Kimber's credit: Technical Director - Agency: INVNT - Location: Nashville, USA - Year: 2024 Technical Director for INVNT on Xerocon Nashville 2024 at the Music City Center, Xero's US conference for more than 1,000 accounting professionals. What was the brief? Xerocon is Xero's flagship B2B conference for accounting professionals. The 2024 US edition ran at the Music City Center, Nashville, on 14 and 15 August. Scale and constraints - More than 1,000 attendees from across the United States - Two days at the Music City Center - An exhibition floor installed on site What was Kimber responsible for? - Technical Director for the agency, INVNT - Oversaw the physical installation of the exhibition floor - Provided technical and production support to the Sydney-based production team ### Visa Everywhere Initiative - URL: https://kimbersykes.com/work/visa-everywhere - Client: Visa - Project: Visa Everywhere Initiative - Kimber's credit: Executive Producer - Agency: BMF - Location: Paris, France - Year: 2019 Executive Producer for BMF on the Visa Everywhere Initiative Women's Global Edition in Paris, 2019, during the FIFA Women's World Cup. What was the brief? The Visa Everywhere Initiative is a global innovation programme that challenges start-ups to solve tomorrow's payment problems. The 2019 Women's Global Edition final was held in Paris on 7 June 2019, during the opening week of the FIFA Women's World Cup. Scale and constraints - 12 finalists from six regions - Staged during the opening week of the FIFA Women's World Cup France 2019 - Nearly 1,300 applicants - Two category winners, each awarded US$100,000 What was Kimber responsible for? - Executive Producer for the agency, BMF - Produced the Women's Global Edition event - Managed venue, supplier and client relationships across the event ### SoundCloud Stand at ExCeL London - URL: https://kimbersykes.com/work/soundcloud - Client: SoundCloud - Project: SoundCloud Stand at ExCeL London - Kimber's credit: Lead Producer - Agency: Amplify - Location: London, UK - Year: 2017 Lead Producer for Amplify on SoundCloud's bespoke stand at BBC Music Introducing hosts Amplify 2017, ExCeL London. What was the brief? A bespoke exhibition stand for SoundCloud at BBC Music Introducing hosts Amplify 2017, a music industry weekend at ExCeL London in October 2017, featuring the platform's key products. Scale and constraints - A weekend event with 15,000+ tickets sold - Artists, songwriters, producers and industry professionals What was Kimber responsible for? - Lead Producer for the agency, Amplify - Ran the whole project - Supervised delivery of a bespoke web application that let guests explore the SoundCloud platform ## Case studies: Consumer brand activations ### Yoto PlayDate London 2026 - URL: https://kimbersykes.com/work/yoto-playdate-london-2026 - Client: Yoto - Project: Yoto PlayDate London 2026 - Kimber's credit: Executive Producer - Agency: Akcelo - Location: London, UK - Year: 2026 Executive Producer for Akcelo on Yoto PlayDate London 2026, a brand experience event at Yoto's London home. What was the brief? Yoto PlayDate London 2026 was a brand experience event for the children's audio technology company Yoto, bringing its product roadmap and community programmes to life for an invited audience. Scale and constraints - An invited audience at the brand's London home - A centrepiece installation: a giant, fully lit scale replica of the Yoto Player What was Kimber responsible for? - Executive Producer for the agency, Akcelo - Led pre-production, including cost planning and supplier procurement for the Yoto Player replica - Unavailable for the live dates, so built and contracted a trusted freelance delivery team to carry the project through fabrication, installation and on-site delivery ### Netflix Stranger Things Fan Experience - URL: https://kimbersykes.com/work/netflix-stranger-things - Client: Netflix - Project: Netflix Stranger Things Fan Experience - Kimber's credit: Production Director - Agency: Amplify - Location: Paris, France - Year: 2022 Production Director for Amplify on Netflix's Stranger Things Season 4 fan experience at the Cirque d'Hiver, Paris, in 2022. What was the brief? To launch Season 4 of Stranger Things, Netflix created an immersive fan experience at the historic Cirque d'Hiver in Paris, transporting guests into the world of Hawkins High School. Scale and constraints - Six-day event, including press and influencer days - Open to the public 26 to 29 May 2022, with 10,000 free tickets - Around 1,000 sqm of immersive space - 12 interactive experience areas - A cast of 28 actors - Delivered in seven weeks What was Kimber responsible for? - Production Director for the agency, Amplify - Managed the full production team - Managed the supplier network through to delivery ### Canva Studio Pop-Up - URL: https://kimbersykes.com/work/canva-studio - Client: Canva - Project: Canva Studio Pop-Up - Kimber's credit: Executive Producer - Agency: Jack Morton - Location: London, UK - Year: 2023 Executive Producer for Jack Morton on Canva Studio, a pop-up experiential activation in Bloomsbury, London, in 2023. What was the brief? Canva Studio was a pop-up experiential activation at Hello Love in Bloomsbury, London, marking Canva's entry into the EMEA market and the opening of its London headquarters. It invited guests to explore and play with design through interactive experiences and bookable tutorials. Scale and constraints - Six weeks from concept to delivery - 1,200 live attendees over three days - Tight deadlines and material availability challenges - A complex set build, with a full interior and exterior transformation of the venue What was Kimber responsible for? - Executive Producer for the agency, Jack Morton - Managed the client and supplier network from concept to delivery Outcome Delivered on time and on budget. The activation drew 1,200 live attendees over three days, 13,000+ unique views of the Canva Studio London page and 300K+ organic social reach, with a 300% increase in UK paid social click-through rate. ### Geely Auto EX5 Brand Launch - URL: https://kimbersykes.com/work/geely-auto - Client: Geely Auto - Project: Geely Auto EX5 Brand Launch - Kimber's credit: Executive Producer - Agency: INVNT - Location: Sydney, Australia - Year: 2025 Executive Producer for INVNT on the Geely Auto EX5 launch in Sydney, 2025, including the brand launch in Luna Park's Big Top for 400+ guests. What was the brief? Geely Auto's launch into the Australian market was delivered across three connected moments: a media drive programme in the Southern Highlands, a week-long dealer training programme on Sydney's northern beaches, and the official brand launch in Luna Park's Big Top in April 2025. Scale and constraints - Three connected moments: media drive, dealer training and brand launch - 400+ guests at the Luna Park launch, including media, industry leaders and influencers - The first automotive brand launched in Luna Park's Big Top What was Kimber responsible for? - Executive Producer for the agency, INVNT - Assembled and led the full freelance production team - Managed client relationships, agency creatives and finance teams throughout Technical and production highlights - A 360-degree projection blend powered by 37 projectors as the headline moment ### Microsoft x London College of Fashion - URL: https://kimbersykes.com/work/microsoft-lcf - Client: Microsoft - Project: Microsoft x London College of Fashion - Kimber's credit: Technical Director - Agency: We Are Listen - Location: London, UK - Year: 2019 Technical Director for We Are Listen on Microsoft x London College of Fashion: Accelerating the Future of Fashion, Old Spitalfields Market, 2019. What was the brief? Accelerating the Future of Fashion was a collaboration between Microsoft and London College of Fashion. Six student teams built fashion-industry prototypes using Microsoft mixed reality, artificial intelligence and Internet of Things technology, and exhibited them at Old Spitalfields Market on 4 June 2019. Scale and constraints - Six student teams - A one-day public exhibition at Old Spitalfields Market - Prototypes developed over three months What was Kimber responsible for? - Technical Director for the agency, We Are Listen - Worked with the students at the college to create technical solutions for exhibiting their work using technology - Managed the installation of the event Technical and production highlights - Microsoft HoloLens for mixed reality retail experiences - Azure Cognitive Services applied to reducing waste in clothing production - Kinect sensors and OLED screens in the exhibited prototypes ### Google Pixel 3: Curiosity Rooms - URL: https://kimbersykes.com/work/google-pixel-3 - Client: Google - Project: Google Pixel 3: Curiosity Rooms - Kimber's credit: Senior Producer - Agency: Amplify - Location: London, UK - Year: 2018 Senior Producer for Amplify on Google Pixel 3 Curiosity Rooms at 55 Regent Street, London, 2018: 71,000+ visitors and a Campaign Experience Awards Grand Prix. What was the brief? Google Pixel's Curiosity Rooms turned 55 Regent Street, the former Tower Records at Piccadilly Circus, into an immersive experience blending fashion, food and technology, developed in partnership with 72andSunny, OMD, Essence and Halpern. Scale and constraints - Three floors at 55 Regent Street - A five-week residency - Concepted and delivered in eight weeks - 36 live events during the residency What was Kimber responsible for? - Senior Producer for the agency, Amplify - Helped concept and deliver the experience - Coordinated creative, build and operational teams across the partner network Outcome More than 71,000 visitors explored the Curiosity Rooms, with an average dwell time of 21 minutes, and 83% took part in the experiences. Media partnerships reached more than 80 million people online. The project won the Grand Prix at the Campaign Experience Awards, plus Gold for Best Integrated Experience, Best Collaboration, Best Production Experience and Best Food Experience, Silver for Bravest Campaign, and Bronze for Best Digital Experience and Creative Event of the Year. ### Aperol Spritz at the Australian Open 2024 - URL: https://kimbersykes.com/work/aperol-spritz - Client: Aperol Spritz - Project: Aperol Spritz at the Australian Open 2024 - Kimber's credit: Executive Producer - Agency: Yakusan - Location: Melbourne, Australia - Year: 2024 Executive Producer for Yakusan on a 55 sqm Aperol Spritz concept store at Melbourne Airport for the Australian Open 2024. What was the brief? Aperol Spritz was the official aperitif sponsor of the Australian Open 2024. With Lotte Duty Free, it opened an experiential concept store in T2 Departures at Melbourne International Airport for two months. Scale and constraints - 55 sqm in T2 Departures - A two-month run - A complementary activation in the arrivals store What was Kimber responsible for? - Executive Producer for the agency, Yakusan - Oversaw delivery of the concept store Technical and production highlights - A tennis-themed digital trivia game with Australian Open experiences as prizes - A circular archway leading to a large-format digital sunset photo experience - An Aperol Spritz sampling station ### Stella McCartney Sustainable Market at COP28 - URL: https://kimbersykes.com/work/stella-mccartney-cop28 - Client: Stella McCartney - Project: Stella McCartney Sustainable Market at COP28 - Kimber's credit: Executive Producer - Agency: INVNT - Location: Dubai, UAE - Year: 2023 Executive Producer for INVNT on Stella McCartney's sustainable innovation exhibit at COP28 in Dubai, 2023. What was the brief? Stella McCartney launched a Sustainable Market of material innovations during the COP28 UN Climate Conference in Dubai, open from 30 November to 12 December 2023. Scale and constraints - Open 30 November to 12 December 2023 - 15+ material innovators, from start-ups to established brands What was Kimber responsible for? - Executive Producer for the agency, INVNT - Client handling - Production management - Live event execution Technical and production highlights - A modular, sustainably built installation - Stalls 3D printed with PURE.TECH carbon-absorbing material that removes CO2 and VOCs from the air ### MTV EMA Awards After Party - URL: https://kimbersykes.com/work/mtv-ema - Client: MTV - Project: MTV EMA Awards After Party - Kimber's credit: Senior Producer - Agency: Amplify - Location: London, UK - Year: 2017 Senior Producer for Amplify on MTV's EMA Awards after party at Fountain Studios, Wembley, in 2017, for 1,700 guests. What was the brief? MTV's exclusive EMA Awards after party celebrated MTV's return to London after 12 years, with a theme of "It's a London Thing" rooted in the city's garage, grime and house culture. Scale and constraints - 1,700 guests, including VIPs, talent and A-list media - A high-security guest list What was Kimber responsible for? - Senior Producer for the agency, Amplify - Delivered the event end to end - Balanced creative ambition with the practical demands of a high-profile guest list Technical and production highlights - London cityscape projections on a suspended voile cube - A real London Underground carriage as the DJ booth backdrop - Sets from DJ EZ, Manny Norte and Ray BLK, among 10 artists - More than 25 hours of creative content produced ### Emirates Aviation Experience - URL: https://kimbersykes.com/work/emirates-aviation - Client: Emirates - Project: Emirates Aviation Experience - Kimber's credit: Project Lead - Agency: Pulse Group - Location: London, UK - Year: 2013 Project Lead for Pulse Group on the Emirates Aviation Experience, a £7 million interactive museum at Greenwich Peninsula, London, in 2013. What was the brief? The Emirates Aviation Experience is an interactive aviation attraction beside the cable car terminal at Greenwich Peninsula in London. It opened in July 2013. Scale and constraints - 500 sqm over two floors - A £7 million project - A hand-built team of 40 What was Kimber responsible for? - Project Lead for the agency, Pulse Group - Led the team from concept through to public opening in 2013 - Later led a revamp of the attraction as a freelance Executive Producer for Pulse Group: software and hardware upgrades including the A380 simulators, AR activations and a Rolls-Royce Trent 900 engine Technical and production highlights - Four flight simulators - A large-scale A380 nose cone - A 360-degree hologram Outcome Pulse Group reports around 120,000 visitors a year, including 4,500 students from 250 schools. ### Electronic Arts Battlefront II Launch - URL: https://kimbersykes.com/work/ea-sports-battlefront - Client: Electronic Arts - Project: Electronic Arts Battlefront II Launch - Kimber's credit: Senior Producer - Agency: Amplify - Location: Paris, France - Year: 2017 Senior Producer for Amplify on the Electronic Arts Battlefront II launch activation at Paris Games Week, 2017. What was the brief? Electronic Arts' Battlefront II launch activation at Paris Games Week, 1 to 5 November 2017, was a high-traffic public and press showcase in a major convention environment. Scale and constraints - Paris Games Week: five days and 300,000+ visitors - Public and press audiences - Peak audience load during live periods - 64 consoles running Battlefront II for multiplayer play What was Kimber responsible for? - Senior Producer for the agency, Amplify - Supplier coordination, rehearsals and show-flow planning - Led on-site problem-solving across build, tech checks and live periods ### Johnson & Johnson VELYS Mobile Lab - URL: https://kimbersykes.com/work/johnson-johnson - Client: Johnson & Johnson - Project: Johnson & Johnson VELYS Mobile Lab - Kimber's credit: Executive Producer - Agency: K&K Productions - Location: Australia - Year: 2021 Executive Producer for K&K Productions on the VELYS Digital Surgery Mobile Lab, a touring training lab for Johnson & Johnson Medical across Australia, 2021. What was the brief? DePuy Synthes and the Johnson & Johnson Institute needed a mobile training lab to introduce the VELYS Robotic-Assisted Solution for knee replacement surgery to surgeons and healthcare professionals across Australia. It launched in Sydney on 20 October 2021. Scale and constraints - A semi-trailer with self-contained meeting, training and lab space - Solar powered - A national tour of Australia from October 2021 What was Kimber responsible for? - Executive Producer for K&K Productions - Led the design, build and national tour delivery of the mobile lab Technical and production highlights - Virtual reality operating environments - 3D-printed surgical models for hands-on training - Hands-on training with the VELYS robotic-assisted system ### Expo 2020 UAE National Day Celebration - URL: https://kimbersykes.com/work/expo-2020 - Client: Expo 2020 - Project: Expo 2020 UAE National Day Celebration - Kimber's credit: Project Lead - Agency: Curiious - Location: Dubai, UAE - Year: 2021 Project Lead for Curiious on the UAE Golden Jubilee show at Expo 2020 Dubai's Al Wasl Plaza dome, 2021: 252 projectors, 84 video channels. What was the brief? The UAE's Golden Jubilee celebration at Expo 2020 featured content production for the Al Wasl Plaza dome, one of the largest 360-degree projection surfaces in the world. The show, Journey of the 50, ran twice nightly from 1 to 4 December 2021. Scale and constraints - A 25,380 sqm projection surface - 252 Christie 4K laser projectors in 42 pods, across 84 video channels - Nearly a petabyte of content - Two shows a night, 1 to 4 December 2021 What was Kimber responsible for? - Project Lead for the agency, Curiious - Produced the content for the domed plaza installation - Coordinated creative, technical and rendering teams Outcome Delivered on schedule. ### Samsung Galaxy A5 Launch Tour - URL: https://kimbersykes.com/work/samsung-galaxy-a5 - Client: Samsung - Project: Samsung Galaxy A5 Launch Tour - Kimber's credit: Senior Producer - Agency: Imagination - Location: Australia - Year: 2017 Senior Producer for Imagination on the Samsung Galaxy A5 launch tour: five cities on Australia's east coast, 2017. What was the brief? A touring experiential activation promoting the Samsung Galaxy A5. Scale and constraints - Five cities along Australia's east coast - A fully mobile footprint that packed into a single 40-foot semi-trailer What was Kimber responsible for? - Senior Producer for the agency, Imagination - Delivered the tour end to end: build, transport logistics, on-site activation and crew management at each stop ### Parrtjima Festival for Tourism NT - URL: https://kimbersykes.com/work/parrtjima - Client: Tourism NT - Project: Parrtjima Festival for Tourism NT - Kimber's credit: Creative Technologist - Agency: AGB Events - Location: Alice Springs, Australia - Year: 2021 Creative Technologist for AGB Events at Parrtjima, Australia's only authentic Aboriginal light festival, in Alice Springs, 2021. What was the brief? Parrtjima is Australia's only authentic Aboriginal light festival, set against the MacDonnell Ranges in Alice Springs. The 2021 festival ran for ten nights, 9 to 18 April, under the theme "Future Kultcha", curated by Rhoda Roberts AO. Scale and constraints - Ten nights, 9 to 18 April 2021 - Large-scale light installations, artworks and performances - A night-time desert environment What was Kimber responsible for? - Creative Technologist for AGB Events - Helped bring the artists' visions to life through structure and sculpture - Worked alongside cultural custodians and the creative team Outcome The 2021 festival recorded more than 23,000 attendances over its ten nights. ### The Long Road for Destination NSW - URL: https://kimbersykes.com/work/destination-NSW - Client: Destination NSW - Project: The Long Road for Destination NSW - Kimber's credit: Producer - Agency: Emotive - Location: New South Wales, Australia - Year: 2020 Producer for Emotive on The Long Road, a six-part web series for Destination NSW promoting regional travel, 2020. What was the brief? Destination NSW's The Long Road campaign encouraged local tourism and regional travel across New South Wales. It was a six-part web series following Guy Sebastian, Amy Shark and Ocean Alley on road trips, hosted by Ash London. Scale and constraints - A six-part web series - Three music artists: Guy Sebastian, Amy Shark and Ocean Alley What was Kimber responsible for? - Producer for the agency, Emotive - Aligned creative, production and partner teams - Set scheduling and budget guardrails - Managed stakeholder communication - Oversaw delivery across pre-production, shoots and post-production Outcome The series stayed on schedule and on brief. ### Rizlab: Experiments in Music - URL: https://kimbersykes.com/work/rizla - Client: Rizla - Project: Rizlab: Experiments in Music - Kimber's credit: Producer - Agency: Exposure - Location: London, UK - Year: 2011 Producer for Exposure on Rizlab, Experiments in Music, Rizla's music platform, in London, 2011. What was the brief? Rizlab, Experiments in Music, was a brand platform funding the creative visions of pioneering music artists, with a line-up that included Jamie xx, Quayola, Friendly Fires and Ghostpoet. Scale and constraints - The launch event, Structures, with Jamie xx and Quayola at the Classic Car Club, Old Street, London, in September 2011 What was Kimber responsible for? - Producer for the agency, Exposure - Delivered the live programme Outcome Direct event reach grew 600% year on year, reaching half a million people, and PR reach exceeded 16.5 million. ### The Gunpowder Plot Immersive Theatre Experience - URL: https://kimbersykes.com/work/gunpowder-plot - Client: Gunpowder Plot - Project: The Gunpowder Plot Immersive Theatre Experience - Kimber's credit: Executive Producer - Agency: dotdotdot - Location: London, UK - Year: 2022 Executive Producer for dotdotdot on The Gunpowder Plot, an immersive theatre experience at the Tower Vaults beside the Tower of London, opened 2022. What was the brief? The Gunpowder Plot is a permanent immersive theatre experience at the Tower Vaults, next to the Tower of London. Scale and constraints - 25,000 sq ft of vaults beside the Tower of London What was Kimber responsible for? - Executive Producer for dotdotdot - Storyline design and development - Physical UX design of each room - Worked closely with the director and the head of technical Outcome Second place for Immersive Experience and for Storytelling at the blooloop Innovation Awards 2022, and five stars from The Times. ## Case studies: Sports sponsorship programmes ### Mastercard at the UEFA Champions League Final - URL: https://kimbersykes.com/work/mastercard-ucl - Client: Mastercard - Project: Mastercard at the UEFA Champions League Final - Kimber's credit: Senior Producer - Agency: Octagon - Location: Milan, Italy - Year: 2016 Senior Producer for Octagon on Mastercard's fan experience at the UEFA Champions League Final in Milan, 2016. What was the brief? Mastercard's fan experience activation for the UEFA Champions League Final in Milan, with giveaways, priceless surprises and branded fan-journey touchpoints across the city. Scale and constraints - A matchday weekend - Branded touchpoints across the city What was Kimber responsible for? - Senior Producer for the agency, Octagon - On site in Milan for supplier coordination, run of show and live delivery - Kept every brand moment consistent through the matchday weekend ### Mastercard at The Open, Royal Troon - URL: https://kimbersykes.com/work/mastercard-british-open - Client: Mastercard - Project: Mastercard at The Open, Royal Troon - Kimber's credit: Senior Producer - Agency: Octagon - Location: Troon, Scotland - Year: 2016 Senior Producer for Octagon on Mastercard's fan activation at The Open Championship at Royal Troon, Scotland, in 2016. What was the brief? Mastercard's fan activation at The Open brought the brand's hospitality and fan-engagement programme on course. What was Kimber responsible for? - Senior Producer for the agency, Octagon - Delivered the activation on the ground - Coordinated build, supplier teams and live operations across the tournament ### Emirates Global Sports Sponsorship Programme - URL: https://kimbersykes.com/work/emirates-sports - Client: Emirates - Project: Emirates Global Sports Sponsorship Programme - Kimber's credit: Senior Producer - Agency: Pulse Group - Location: Global - Year: 2015 Senior Producer for Pulse Group on Emirates' global sports sponsorship programme: 10 to 18 events a year across tennis, golf and more. What was the brief? Emirates' multi-year global sports sponsorship programme spanned some of the world's most prestigious tournaments. Scale and constraints - Tennis: the ATP Finals at The O2 in London, Roland Garros, the Barcelona Open, the US Open, Indian Wells and Rome - Golf: PGA activations in Dubai, Kuala Lumpur and Shanghai - The Commonwealth Games in Glasgow - Between 10 and 18 events per calendar year What was Kimber responsible for? - Senior Producer for the agency, Pulse Group - Developed each activation as a portable touring kit - Produced between 10 and 18 events per calendar year ### Emirates at the Cricket World Cup 2015 - URL: https://kimbersykes.com/work/emirates-cricket - Client: Emirates - Project: Emirates at the Cricket World Cup 2015 - Kimber's credit: Senior Producer - Agency: Pulse Group - Location: Australia & New Zealand - Year: 2015 Senior Producer for Pulse Group on Emirates' Cricket World Cup 2015 sponsorship activation across Australia and New Zealand. What was the brief? On-the-ground production for Emirates' Cricket World Cup sponsorship activation, part of the same global sports touring programme as the ATP, PGA and Commonwealth Games activations. Scale and constraints - Multiple host cities across Australia and New Zealand - Local crews and international stakeholders What was Kimber responsible for? - Senior Producer for the agency, Pulse Group - Coordinated venue logistics, sponsor show elements and live run of show - Kept activations consistent with Emirates' global brand standards ### NTT Data: The Open Championship Data Wall - URL: https://kimbersykes.com/work/ntt-data - Client: NTT Data - Project: NTT Data: The Open Championship Data Wall - Kimber's credit: Senior Producer - Agency: Pulse Group - Location: Hoylake, UK - Year: 2014 Senior Producer for Pulse Group on the NTT Data Wall at The Open Championship, Royal Liverpool, Hoylake, in 2014. What was the brief? The NTT Data Wall turned live R&A tournament data into a fully animated, data-rich visual experience at The Open, supported by a digital second-screen experience for remote fans. What was Kimber responsible for? - Senior Producer for the agency, Pulse Group - Managed delivery of the on-course installation and the supporting digital experience end to end Technical and production highlights - Live tournament data animated on a large-scale LED screen - A second-screen digital experience for remote fans ### Aqua Rugby Australia Festival at Darling Harbour - URL: https://kimbersykes.com/work/aqua-rugby - Client: Aqua Rugby Australia - Project: Aqua Rugby Australia Festival at Darling Harbour - Kimber's credit: Executive Producer - Agency: Independent - Location: Sydney, Australia - Year: 2024 Executive Producer for the BSc Energy Aqua Rugby Festival, a floating rugby tournament in Darling Harbour, Sydney, 11 to 13 April 2024. What was the brief? Aqua Rugby Australia is full-contact rugby union played on a floating pitch in Darling Harbour, Sydney. Scale and constraints - Three days, 11 to 13 April 2024 - A 30 x 30 m floating pitch - Men's and women's divisions of former and current professionals and emerging talent - Free viewing from the shoreline, plus VIP hospitality, food, music and family zones What was Kimber responsible for? - Executive Producer (independent) - Event curation and delivery - Developed revenue strategies - Designed the on-water and shoreside infrastructure - Ensured safety for players and spectators ## Contact - [Contact page](https://kimbersykes.com/contact): email, phone and LinkedIn - Email: kimber@kimbersykes.com - Phone (UK): +44 755 367 3133 - Phone (US): +1 323 536 2611 - LinkedIn: https://uk.linkedin.com/in/kimber-sykes-33400326