ROLE: Senior Producer
AGENCY: Octagon UK
Mastercard's strategy was to celebrate its fans' priceless golfing moments around the British Open, an important moment on the golfing calendar.
Video was captured and shared on Facebook and Twitter to introduce the campaign, promoting hole stories from fans and pros. An onsite video booth allowed fans to experience pro golfer, Ian Poulter's favorite hole, then share their own #theholestory.