ROLE: Senior Producer
AGENCY: Pulse Group UK
CLIENT: NTT DATA
OVERVIEW:
The NTT DATA Wall utilized the R&A live data feed - reported directly from the course - and translated it into a fully animated data-rich visual experience on a huge hi-res screen, adding live social media, word clouds and geo-located tweets. We also built a digital "second screen" experience for fans of the sport and NTT DATA corporate guests to engage with the live data at home.