ROLE: Executive Producer
AGENCY: INVNT, Dubai
CLIENT: Stella McCartney
PROJECT: COP 28 Activation
OVERVIEW:
During the COP28 UN Climate Conference, Stella McCartney launched Stella McCartney’s Sustainable Market: Innovating Tomorrow’s Solutions—a sustainability-focused innovation exhibit showcasing cutting-edge materials and practices.
I worked across client management, production, and live event delivery, overseeing the design and build of a modular, sustainably constructed stall aligned with COP28’s environmental guidelines. A key feature was the 3D-printed structure made from advanced materials that utilise photocatalysis and catalysis to actively remove pollutants, such as CO₂, VOCs, and NOx from the air, transforming surfaces into carbon-negative assets.
