ROLE: Executive Producer
AGENCY: INVNT, Dubai
CLIENT: Stella McCartney
PROJECT: COP 28 Activation
OVERVIEW:
Stella McCartney launched a sustainable innovation exhibit during the COP28 UN Climate Conference – titled Stella McCartney’s Sustainable Market: Innovating Tomorrow’s Solutions.
My role was client handling, producer, production manager and live event management. The stall was built in a modular format that allows it to travel to various events around the region and was constructed sustainably in line with the conference guidelines.
The 3D printed ‘stalls‘ advanced material technology leverages photocatalysis and catalysis processes to transform almost any surface into a carbon negative force – removing harmful pollutants such as CO2, VOCs and Nox from the air, and converting them into safe, inherited particles.
