Electronic Arts
Electronic Arts Battlefront II Launch
Senior Producer for Amplify on the Electronic Arts Battlefront II launch activation at Paris Games Week, 2017.
- Role
- Senior Producer
- Agency
- Amplify
- Client
- Electronic Arts
- Year
- 2017
- Location
- Paris, France
What was the brief?
Electronic Arts' Battlefront II launch activation at Paris Games Week, 1 to 5 November 2017, was a high-traffic public and press showcase in a major convention environment.
Scale and constraints
- Paris Games Week: five days and 300,000+ visitors
- Public and press audiences
- Peak audience load during live periods
- 64 consoles running Battlefront II for multiplayer play
What was Kimber responsible for?
- Senior Producer for the agency, Amplify
- Supplier coordination, rehearsals and show-flow planning
- Led on-site problem-solving across build, tech checks and live periods
