Mastercard
Mastercard at the UEFA Champions League Final
Senior Producer for Octagon on Mastercard's fan experience at the UEFA Champions League Final in Milan, 2016.
- Role
- Senior Producer
- Agency
- Octagon
- Client
- Mastercard
- Year
- 2016
- Location
- Milan, Italy
What was the brief?
Mastercard's fan experience activation for the UEFA Champions League Final in Milan, with giveaways, priceless surprises and branded fan-journey touchpoints across the city.
Scale and constraints
- A matchday weekend
- Branded touchpoints across the city
What was Kimber responsible for?
- Senior Producer for the agency, Octagon
- On site in Milan for supplier coordination, run of show and live delivery
- Kept every brand moment consistent through the matchday weekend
