Aperol Spritz
Aperol Spritz at the Australian Open 2024
Executive Producer for Yakusan on a 55 sqm Aperol Spritz concept store at Melbourne Airport for the Australian Open 2024.
- Role
- Executive Producer
- Agency
- Yakusan
- Client
- Aperol Spritz
- Year
- 2024
- Location
- Melbourne, Australia
What was the brief?
Aperol Spritz was the official aperitif sponsor of the Australian Open 2024. With Lotte Duty Free, it opened an experiential concept store in T2 Departures at Melbourne International Airport for two months.
Scale and constraints
- 55 sqm in T2 Departures
- A two-month run
- A complementary activation in the arrivals store
What was Kimber responsible for?
- Executive Producer for the agency, Yakusan
- Oversaw delivery of the concept store
Technical and production highlights
- A tennis-themed digital trivia game with Australian Open experiences as prizes
- A circular archway leading to a large-format digital sunset photo experience
- An Aperol Spritz sampling station
Related service: Executive Production
