Google Pixel 3: Curiosity Rooms
Senior Producer for Amplify on Google Pixel 3 Curiosity Rooms at 55 Regent Street, London, 2018: 71,000+ visitors and a Campaign Experience Awards Grand Prix.
- Role
- Senior Producer
- Agency
- Amplify
- Client
- Year
- 2018
- Location
- London, UK
What was the brief?
Google Pixel's Curiosity Rooms turned 55 Regent Street, the former Tower Records at Piccadilly Circus, into an immersive experience blending fashion, food and technology, developed in partnership with 72andSunny, OMD, Essence and Halpern.
Scale and constraints
- Three floors at 55 Regent Street
- A five-week residency
- Concepted and delivered in eight weeks
- 36 live events during the residency
What was Kimber responsible for?
- Senior Producer for the agency, Amplify
- Helped concept and deliver the experience
- Coordinated creative, build and operational teams across the partner network
Outcome
More than 71,000 visitors explored the Curiosity Rooms, with an average dwell time of 21 minutes, and 83% took part in the experiences. Media partnerships reached more than 80 million people online. The project won the Grand Prix at the Campaign Experience Awards, plus Gold for Best Integrated Experience, Best Collaboration, Best Production Experience and Best Food Experience, Silver for Bravest Campaign, and Bronze for Best Digital Experience and Creative Event of the Year.
