Canva
Canva Studio Pop-Up
Executive Producer for Jack Morton on Canva Studio, a pop-up experiential activation in Bloomsbury, London, in 2023.
- Role
- Executive Producer
- Agency
- Jack Morton
- Client
- Canva
- Year
- 2023
- Location
- London, UK
What was the brief?
Canva Studio was a pop-up experiential activation at Hello Love in Bloomsbury, London, marking Canva's entry into the EMEA market and the opening of its London headquarters. It invited guests to explore and play with design through interactive experiences and bookable tutorials.
Scale and constraints
- Six weeks from concept to delivery
- 1,200 live attendees over three days
- Tight deadlines and material availability challenges
- A complex set build, with a full interior and exterior transformation of the venue
What was Kimber responsible for?
- Executive Producer for the agency, Jack Morton
- Managed the client and supplier network from concept to delivery
Outcome
Delivered on time and on budget. The activation drew 1,200 live attendees over three days, 13,000+ unique views of the Canva Studio London page and 300K+ organic social reach, with a 300% increase in UK paid social click-through rate.
Related service: Executive Production
