Geely Auto
Geely Auto EX5 Brand Launch
Executive Producer for INVNT on the Geely Auto EX5 launch in Sydney, 2025, including the brand launch in Luna Park's Big Top for 400+ guests.
- Role
- Executive Producer
- Agency
- INVNT
- Client
- Geely Auto
- Year
- 2025
- Location
- Sydney, Australia
What was the brief?
Geely Auto's launch into the Australian market was delivered across three connected moments: a media drive programme in the Southern Highlands, a week-long dealer training programme on Sydney's northern beaches, and the official brand launch in Luna Park's Big Top in April 2025.
Scale and constraints
- Three connected moments: media drive, dealer training and brand launch
- 400+ guests at the Luna Park launch, including media, industry leaders and influencers
- The first automotive brand launched in Luna Park's Big Top
What was Kimber responsible for?
- Executive Producer for the agency, INVNT
- Assembled and led the full freelance production team
- Managed client relationships, agency creatives and finance teams throughout
Technical and production highlights
- A 360-degree projection blend powered by 37 projectors as the headline moment
Related service: Executive Production
