Kimber Sykes
The Long Road for Destination NSW in New South Wales, Australia, 2020

Destination NSW

The Long Road for Destination NSW

Producer for Emotive on The Long Road, a six-part web series for Destination NSW promoting regional travel, 2020.

Role
Producer
Agency
Emotive
Client
Destination NSW
Year
2020
Location
New South Wales, Australia

What was the brief?

Destination NSW's The Long Road campaign encouraged local tourism and regional travel across New South Wales. It was a six-part web series following Guy Sebastian, Amy Shark and Ocean Alley on road trips, hosted by Ash London.

Scale and constraints

  • A six-part web series
  • Three music artists: Guy Sebastian, Amy Shark and Ocean Alley

What was Kimber responsible for?

  • Producer for the agency, Emotive
  • Aligned creative, production and partner teams
  • Set scheduling and budget guardrails
  • Managed stakeholder communication
  • Oversaw delivery across pre-production, shoots and post-production

Outcome

The series stayed on schedule and on brief.

Gallery

  • The Long Road for Destination NSW, event photograph 1 of 8
  • The Long Road for Destination NSW, event photograph 2 of 8
  • The Long Road for Destination NSW, event photograph 3 of 8
  • The Long Road for Destination NSW, event photograph 4 of 8
  • The Long Road for Destination NSW, event photograph 5 of 8
  • The Long Road for Destination NSW, event photograph 6 of 8
  • The Long Road for Destination NSW, event photograph 7 of 8
  • The Long Road for Destination NSW, event photograph 8 of 8