Rizla
Rizlab: Experiments in Music
Producer for Exposure on Rizlab, Experiments in Music, Rizla's music platform, in London, 2011.
- Role
- Producer
- Agency
- Exposure
- Client
- Rizla
- Year
- 2011
- Location
- London, UK
What was the brief?
Rizlab, Experiments in Music, was a brand platform funding the creative visions of pioneering music artists, with a line-up that included Jamie xx, Quayola, Friendly Fires and Ghostpoet.
Scale and constraints
- The launch event, Structures, with Jamie xx and Quayola at the Classic Car Club, Old Street, London, in September 2011
What was Kimber responsible for?
- Producer for the agency, Exposure
- Delivered the live programme
Outcome
Direct event reach grew 600% year on year, reaching half a million people, and PR reach exceeded 16.5 million.
